I make data decision-ready.
Eight years turning scattered data into decisions — across digital marketing, healthtech, insurance and compliance. I build the measurement infrastructure, the dashboards, and increasingly the AI-assisted automations that get teams from raw numbers to a clear call. MSc Business Administration (Health), Distinction.
Three ways I turn data into decisions
Different industries, same job: take what's fragmented — campaign data, adoption evidence, manual workflows — and hand back something a team can act on.
Marketing & product analytics
Four years running growth analytics for a healthcare platform: measurement infrastructure with engineers, weekly optimisation for pharmaceutical campaigns, and dashboards stakeholders actually read.
Campaign analytics case study → SEO impact deep-dive →Automation & AI workflows
I automate the repetitive middle of analytics work — reporting pipelines, case tracking, content production — using AI tools where they cut real hours, from marketing teams to a compliance desk.
Automation case studies →Health-sector evidence & modelling
MSc-level training in how health systems work: a PRISMA-guided synthesis of why digital health succeeds or fails, and a cost-effectiveness model comparing vaccination strategies under uncertainty.
Thesis: digital health adoption → Decision model → MSc overview →A non-linear path, by design
Aviation research, adtech, healthtech, a health MSc, insurance, compliance. Each stop added a layer to the same core skill — making data decision-ready. Read the full story →
Compliance Analyst · Maples Group
Making a compliance team faster: Excel screening tools and Power Automate workflows that cut manual case-tracking work.
+ regulated-industry rigourMSc BA (Health), Distinction · University of Groningen · Senior Analyst (Health) · Bowtie Life Insurance
Health systems, health economics and evidence synthesis — while running insurtech competitor research and GTM tagging part-time for Hong Kong's first virtual insurer.
+ health-sector depth & research methodsFreelance · Preface AI
Built a repeatable AI-assisted SEO content workflow aligned to keyword targeting and search intent.
+ AI-assisted productionGrowth Marketing Specialist · FindDoc
20+ campaigns for pharmaceutical clients including Sanofi and Pfizer; analytics infrastructure with engineers; Python + LLM reporting automation on GCP.
+ healthcare domain & growth analyticsData Analyst · Amnet (Dentsu Aegis Network)
Programmatic analytics: −40% CPA for an NGO client on DV360, Tableau reporting pipelines, tag and pixel implementation.
+ measurement rigourCommercial Analyst · Asian Sky Group
Industry research and market analysis for the Asia-Pacific business aviation sector.
+ research disciplineLet's talk
Open to analytics, insights and operations roles where data, automation and domain knowledge meet — particularly in health, insurance and regulated industries.