Education
MSc Business Administration (Health)
Health economicsHealth systemsHealthcare operationsEvidence synthesis
Why I did it: after four years of healthcare marketing analytics, I could
tell clients what was happening but not always why adoption varies. This
degree added the missing layer — how health systems, incentives and social context shape
whether health initiatives actually work.
What the programme covered
Health economics and economic evaluation, healthcare operations, innovation pathways, and research methods — with a consistent emphasis on how institutional context, stakeholder incentives and social environment determine what's feasible, not just what's desirable.
Capabilities it added
- Value-based evaluation: assessing initiatives on structured trade-offs and scenarios rather than single metrics
- Systems context: reading incentives and governance across patients, providers and payers — and equity as a practical constraint on adoption
- Operations lens: capacity, variability and incentive alignment as the reality check on any health initiative
- Evidence methods: PRISMA systematic review, deductive thematic analysis, critical appraisal of heterogeneous studies
Applied work
Master's thesis
PRISMA-guided synthesis of how social and digital determinants shape digital health adoption and equity outcomes.
Read the summary →Health-economics decision model
Excel/VBA cost-effectiveness model comparing norovirus vaccination strategies under uncertainty.
See the model →