Portfolio

I combine digital marketing analytics with health-sector context and evidence synthesis — translating performance data and determinants-of-health perspectives into clearer decision-making for health and healthcare organisations.

Featured: Health-sector domain knowledge & evidence

MSc — Health systems & health business context

Broad coverage across health systems, operations, policy, and applied health economics — supporting stronger domain understanding for business decisions in the health sector.

University of Groningen · Distinction

Master’s Thesis — Determinants shaping digital health uptake

Qualitative evidence synthesis on how social and digital determinants influence adoption and implementation outcomes, and what this implies for real-world deployment in health contexts.

Systematic literature review · Deductive thematic analysis

Secondary: Quantitative decision-support and modelling

Excel Modelling — Strategy comparison and visuals

Excel-based quantitative analysis with visual outputs to compare strategies and support prioritisation decisions under uncertainty.

Excel · Visualisation · VBA automation

Previous work: Data visualisation and performance analytics

Data Studio Dashboard — Product/Marketing Performance

Data Visualisation — Tableau and Canva

Organic Traffic and Conversion Rate

SEO Analytics

SEM Keyword Monitoring

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