Enoch Cheung

Profile
Business and analytics professional with 5+ years of experience translating digital marketing and product data into decision support through dashboards and performance analysis.
Recently completed an MSc BA (Health) with training in evidence synthesis to analyse how social and digital factors influence adoption and implementation withinin healthcare contexts.

Domain
Digital analytics in health and healthcare contexts
(Interest in prevention and primary care–oriented health solutions)

Skills
Technical: GA4 · GTM · Google Ads · SEO · Search Console · Looker Studio · Tableau
Research: Systematic literature review · Decision-analytic modelling

View My LinkedIn

Master’s Thesis — Recruiter Summary

MSc Business Administration – Health · University of Groningen · Systematic Literature Review (PRISMA) · Deductive Thematic Analysis

A fast overview of my thesis: what I studied, what the evidence showed, and what it signals about my research and analytical capability.

View thesis PDF → Read the full thesis page →

What I did (in 20 seconds)

I conducted a PRISMA-guided systematic literature review to synthesise empirical evidence on why digital health interventions succeed or fail across different social and health system contexts. The focus is adoption, implementation, and inequity-related constraints.

Evidence type
Empirical studies on adoption / implementation / equity outcomes
Method
Deductive thematic analysis (structured determinants across levels)
Core output
Clear mapping of constraints + enabling conditions affecting real-world uptake
Why it matters
Helps decision-makers avoid “tech-only” assumptions when implementing digital health

What the evidence suggests

  • Adoption isn’t technical-only: health literacy, affordability, and trust relationships matter alongside digital literacy
  • Constraints vary by subgroup: socioeconomic conditions shape both willingness and ability to adopt
  • Context is binding: infrastructure, governance, and institutional arrangements influence outcomes

What this signals about my strengths

  • Evidence synthesis: extracting decision-relevant patterns from heterogeneous studies
  • Analytical framing: turning complex, multi-factor problems into structured insights
  • Systems perspective: linking individual and institutional factors in health environments
  • Communication: writing for non-academic stakeholders without losing clarity

Want more detail? The full page expands on scope, insights, and decision implications. Read the full thesis page →

Links