Profile
Business and analytics professional with 5+ years of experience translating digital marketing and product data into decision support through dashboards and performance analysis.
Recently completed an MSc BA (Health) with training in evidence synthesis to analyse how social and digital factors influence adoption and implementation withinin healthcare contexts.
Domain
Digital analytics in health and healthcare contexts
(Interest in prevention and primary care–oriented health solutions)
Skills
Technical: GA4 · GTM · Google Ads · SEO · Search Console · Looker Studio · Tableau
Research: Systematic literature review · Decision-analytic modelling
View My LinkedIn
Description: Created for single landing page with short conversion journey. Compare conversion rate between multiple channels using only last-click attribution
